
SUSANA RÚBIES
Executive & Teams Coach (PCC - ICF)
People, Culture & Organizational Wellbeing
Leadership & Soft Skills Training

ABOUT ME

Hello!
I am Susana Rúbies, a Strategic HR Consultant specializing in Leadership, Culture and Workplace Well-being, and a Personal, Executive and Team Coach (PCC - ICF).
I am passionate about helping people and organizations grow through talent, connection, and well-being.
With over 20 years of experience in the business world, I have led teams, managed strategic projects, and faced the challenges of senior management in corporate and entrepreneurial environments.
My professional career began in the corporate world, where I held various leadership positions in Marketing, Consulting, and Team Management. I worked for multinational companies such as PepsiCo and Henkel, as well as local businesses, most notably as a managing partner in a family-owned automotive company. I have also launched and managed my own projects as an entrepreneur, which has given me a comprehensive understanding of the challenges of leadership in different business contexts.
After two decades, one thing became crystal clear to me: companies truly thrive when their people thrive.
That's why in 2018 I decided to pivot my career and specialize in human leadership development.
I certified as a Personal and Executive Coach as well as an Emotional Intelligence Mentor (using tools such as Bioneuroemotion®, NLP, and Mindfulness) and completed this with a Master's degree in Human Resources Management and Certification as a Workplace Wellness Consultant (CBL).
This combination allows me to integrate my knowledge of business strategy with a deep understanding of the human factor and work with leaders and teams from a holistic perspective, addressing both strategic competencies and the emotional skills essential for successful leadership.
My mission:
I empower individuals, teams, and organizations to unlock their full potential through a deeply human approach. I foster strong cultures, conscious leadership, and wellness environments that inspire and translate into optimal, sustainable, and lasting results.
My Differential Value:
✅ Real business experience: More than 20 years in management positions, leading teams and managing strategic projects.
✅ Comprehensive approach : I combine executive coaching tools, strategy, and emotional intelligence development, addressing all aspects of leadership, team, and organizational management.
✅ 100% personalized methodology : Each process is adapted to the real needs of your leaders, teams, and organization.
✅ Impact at all levels : Work at the individual (management), group (team) and organizational (company) levels, ensuring complete and aligned development.
✅ Measurable and sustainable results: Strategies designed to generate real improvements in productivity, cohesion, and organizational culture.
If you're looking to enhance leadership and performance in your organization through emotional intelligence and strategic coaching, let's connect and explore how to make it happen.
Academic Background:
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PCC (Professional Certified Coach) by ICF (International Coaching Federation), 2025
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Workplace Wellbeing Consultant (CBL) certified by the World Happiness Foundation (Spain), 2025
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Master’s Degree in Human Resources Management – EAE Business School (2025–2026)
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ACC (Associate Certified Coach) by ICF (International Coaching Federation), 2024
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Master’s Degree in in Transpersonal, Executive & Team Coaching and Emotional Intelligence – Inner Key Transpersonal Coaching School (Madrid, Spain) (2023–2024)
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Master’s Degree in Bioneuroemotion® – Enric Corbera Institute (Barcelona, Spain) (2021–2022)
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Mayeutik Coaching Training – Kuestiona, Borja Vilaseca Institute (Barcelona, Spain) (2020)
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Postgraduate in Bioneuroemotion® – Enric Corbera Institute (Barcelona, Spain) (2019–2020)
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Master’s Degree in Digital Marketing and Social Media – Inesdi Business School (Barcelona, Spain) (2011–2012)
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Postgraduate in International Management – Brandeis University (Boston, USA Brandeis University (Boston, USA) (1997 - 1998)
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Bachelor’s Degree in Business Administration and MBA – ESADE Business School (Barcelona, Spain) (1993–1998)